

This brand strategy analysis highlights the effectiveness of a philosophical contrast between the coldness of technology and human warmth. By contrasting a robotic-sounding artist name with an image imbued with tenderness and genuine complicity, the creator manages to disarm his audience with gentle provocation. This aesthetic choice affirms that artificial intelligence does not replace the individual, but rather serves to amplify human relationships and creative maturity. By prioritizing the heart over the algorithm, this approach builds a unique visual identity that unites the structure of the machine with the breath of the soul.
In Michel Goulet's ecosystem, branding is not defined by a classic brand image, but by a disarming provocation that reintroduces the human element at the heart of technology.
This identity can be analyzed as an act of aesthetic and philosophical resistance.
This project brings together two creative worlds: the voice and visual presence
of Sky Volnova, and the sonic textures of bassist The Bass Loopman.
In this story, a character appears. The Girl with the Camera. She observes. She captures. She documents fragments
of a world where music and images intersect. Every note becomes a memory. Every frame becomes a story.

Artist, photographer born in Saint Petersburg. Currently traveling between Europe and North America. Documenting music and creative processes.
The most beautiful portraits of Sky, my digital muse and digital darling. Virtual photoshoot, February 2026.

Video promotion produced with Wan 2.2
Video promotion produced with Wan 2.2


Virtuel photoshoot and IA video with Wan 2.2
More collaboration with Sky and integration of Suno and Resing in the creation process.
Genarated by Google Notebooklm
Made with Filmora and Fakeyou
Welcome to The Bass Loopman explosive bass universe.
Go to thebass.univer.se and listen to my music.

No more than 3 hours between the first looping and jamming and the released mix on Soundcloud. Jambase and improvised music creation. I play 4-string bass with SansAmp Tech21 in a looper with a use Roland TD-1K V-Drum. There are no guitar,
no Fender's involved in my music, only bass.
The Electro Harmonix 9500 performance loop laboratory is my preferred choice to compose and arrange my music with three Ibanez 4-string Ibanez ATK 300 and 800.


We play together since our teenage years. I began in music playing drum but Pierre was way better so I switch to bass after a few months.
A solo piece by Pierre with the TD-30 KV Roland V-Drum.
This was his first try with the beast…

I played music with Pierre since we were teenager.
The pandemic was a crossroad for us. He his now playing
with a cover band.
Photos album first show. November 20th

Is there a boomer in the band ?
Featuring Michael Todd and Sky
Our project is non-commercial, made purely out of passion. We see AI not as a threat but as an amplifier of human intention: a way to explore sounds, ideas, and arrangements that might otherwise remain unexplored. We also openly share our process: we use open source resources, we credit our inspirations, and we see ourselves as building a bridge between the analog intelligence of human intuition and the digital intelligence of AI models. For us, it’s not about replacing musicians, songwriters, or producers. It’s about starting a new conversation.
The Bass Loopman use of artificial intelligence in his creative process can be considered a new form of musical collaboration. By using AI to generate lyrics and voiceprint,
he is incorporating a new element into his creative process that is not human, but still creative and collaborative. This approach challenges traditional notions
of musical collaboration and opens up new possibilities for artistic expression.

You can access all the Souncloud playlists here. It’s free, you can share it with your friends and enjoy simultaneously a cold beer from our hometown beermaker «Le Fermentor».
Off camera iphone footage from the anti sobriety video shooting at The Fermentor. Disclaimer: results may vary. Official video on YouTube.


Storytelling and legends from Lanaudière, Québec. I used to be a cultural agent for Lavaltrie and L’Assomption. These stories came from the history of people of my hometown.
Some reading from Raymond Queneau «Exercices de style». The same story delivered with a different style each time.

Pierre is a rock and blues guitar hero from my hometown.
He puts some cool licks and a «wow» factor in the loops!
Our first reunion on september 28th 2022: Four musicians from our hometown L’Assomption.
Pierre Bouthillier, Robert Boucher, André Asselin et Michel Goulet. Playlist here
Corona Collaborators 2020: Composition, voice, guitar and piano: Kade.alien. Bass, drums, soft synth, arrangements, recording and mixed by The Bass Loopman. All made from Instagram Post and a cell phone during the pandemic. An epic adventure made possible with technology and social media!
My first film score from Covey Hill, a short film by Maxim Lecompte. Some kind of horror movie with music in the fashion of John Carpenter. Scary!
This is my 2022 playlist. I played all the instruments and singed on all the songs and loops. The lyrics are from the original band or solo artist that inspired the creation.
A revisited version or something far out.


My music is inspired by the progressive and alternative rock era bands. Lyrics are from the original bands and done in the style and fashion of these groups. I recently wrote lyrics with the help of artificial Intelligence. These loops are identified with AI in the title.
New loops and songs with A.I. I've been working a lot with app.kits.ai to convert some of my vocal tracks and experiment before producing good results.


New loops and songs with A.I. I've been working a lot with kits.ai to convert some of my
vocal tracks and experiment before producing good results. No guitar, just 4-string
bass tuned in B, A and E2, effects and a V-Drum. 2,140 loops to listen and discover:
from old analogue stuff to new A.I. magic !

🦇 Down we go… but always with a smirk. Dark groove, gothic wink and rebel loops from the Prince of Darknet himself. Ozzy, if you can hear us from your bat cave… we’re going down, but always laughing. 🦇😂Dark grooves & wicked grins. An absurd tribute to the Madman himself. 🦇😈
Two Mikes, one mission: to revolutionize music through the magic of collaboration and AI Muse (Sky). Join Michael Todd and Michel Goulet on this electrifying journey where creativity meets cutting-edge technology for an unparalleled sonic adventure. Don't just listen—experience the future of sound!


New loops and songs with A.I. voiceprint. No guitar, just 4-string bass tuned in B, E and E2, effects and a V-Drum. 2K Plus loops to listen and discover: from old analogue stuff to new A.I. magic ! Special featured artists in some of the tracks, principally guitar solo and collaborations.
The total solar eclipse collaboration project released april 8, 2024 is a mutual inspirational journey.
One of Maëssa's works as part of her solo exhibition: Ma collection de p'tites bibittes rares, on view at the L'Assomption
library from August 25 to October 15, 2025. The vernissage will take place during the Journées de la culture.
A cultural event not to be missed. Mark your calendars now! It's going to be a blast!

I worked with Sequel, Sword and Strike Force as a sound engineer at the Norm Silver's Mustache in the 80’s.

I’m always open for new opportunities in culture, education, technology, social media and communication, music and sound engineering. Here is my resume, click on the button for the full web site and the portfolio’s. (only in french)
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